FLWRBOY
FLWRBOY
Values
Artificial in name only. Every piece designed to outlast the occasion, the season, the room it was made for.
The Flower
Hand-assembled by craftswomen from 3D-printed recycled components, finished in silk and fabric. Realistic enough to photograph beside fresh stems. Durable enough to outlast the occasion.
ROADMAP
Build the Australian platform: design input, AI render, bill of materials. Launch with the partner factory's artificial flower catalogue as day-one supply so florists have something real to order from day one.
Run the platform through our own events business. Real installs, real clients, real feedback. Prove that the bill of materials output maps to a priced catalogue and that the hybrid model delivers the look at a lower cost.
Open the platform to Australian florists and event clients. Onboard fresh-flower wholesalers from Melbourne's National Flower Centre as the first supply-side wave — one hub, dozens of suppliers, live on the platform.
Deepen wholesaler relationships across Australia. Grow the CRM as the end-to-end fulfilment layer — managing orders, client relationships, and supply in one place for every wholesaler on the platform.
Replicate the model beyond Australia. The partner factory catalogue travels as portable day-one supply; the hub-based onboarding strategy brings wholesalers onto the platform market by market.
LET'S GROWWe'd love to have you along for the ride
We are building the AI platform for floral design — inspiration to wholesale order. Leave your email and we will reach out when early access is ready.