FLWRBOY
FLWRBOY
Values
Artificial in name only. Every piece designed to outlast the occasion, the season, the room it was made for.
The Flower
Each piece is hand-assembled by craftswomen using 3D-printed recycled components, then finished in silk and fabric. Realistic enough to photograph right beside fresh stems, and built to outlast the occasion — and many more after it.
ROADMAP
We're building the Australian platform from the ground up — design input, AI rendering, and a bill of materials that maps to real supply. We're launching with our partner factory's artificial flower catalogue as day-one inventory, so florists have something tangible to order from the very start.
We'll run the platform through our own events business — real installs, real clients, real outcomes. This phase is about proving that what the AI specifies can actually be ordered and delivered at a price that makes the hybrid model genuinely worthwhile.
With the model validated, we open the platform to Australian florists and event clients. Fresh-flower wholesalers from Melbourne's National Flower Centre come on as the first supply wave — one hub, dozens of suppliers, all live and ready to fulfil.
As the platform matures, we deepen our relationships with wholesalers across Australia and grow the CRM into a true end-to-end fulfilment layer — one place to manage orders, clients, and supply for everyone on the platform.
The model that works in Australia travels. Our partner factory catalogue serves as portable day-one supply in each new market, and our hub-based approach means we can bring local wholesalers onto the platform wherever we go next.
LET'S GROWWe'd love to have you along for the ride
We're building something we wish had always existed — a platform that takes a floral design from first idea all the way through to a wholesale order. Leave your email and we'll be in touch when early access opens.